Search Engine Optimization

SEARCH ENGINE MARKETING

We help you to reach out to your prospects with original and informative content that drives healthy business. We promote your business on a regular basis, with useful, search-engine-friendly topics and get you what exactly you deserve for your products and services, which is worth paying attention.

Search Engine Marketing (SEM) incorporates all the aspects which help a website to create visibility in search engines. This includes both “Organic Ranking” (SEO) and PPC (Pay-Per-Click) advertising.

Webgeek offers various SEM (Search Engine Marketing) services including SEO (Search Engine Optimization), PPC (Pay-Per-Click), content writing, and searches research strategies.

As an experienced company, we have the skills which help you succeed.

SEO (Search Engine Optimization) is a terminology that helps in providing the highest marketing ROI if one is to apply skills in the right direction. However, putting keywords on a website is just a first step, and is not enough to drive a successful rank building campaign. There can be dozens of other steps to implement for every page of a website, which often requires refinement to improve results.

There are strategies to achieve top organic rankings, of both types ‘good’ and ‘bad’. Bad SEO is something referred to as ‘Black Hat’ and it should be avoided; this is something because of which your site will be removed from the search index entirely.

We never recommend black hat practices. ‘White Hat’ is what search engines love the most accepted by all the search engines, with a simple logic of if it is good for the user is good to get the place in search results.

Our team work hard to make you succeed online

We enjoy what we do and enjoy working with you, not as clients, we work with you as you're a Webgeek family member. Our goal is to help you succeed:

• We work to increase website traffic by improving your website's search engine rankings and visibility.
• We help you integrate marketing messages/newsletters that turn visitors into prospects, and prospects into customers.
• We Implement the way that encourages website visitors to take action to post a quote request, make a phone call or online purchase.
• Track and measure user interaction for the purpose of increasing leads and sales by tracking the bounce rate and the number of leads converted.

On-site and Off-site SEO

It’s important to do both types of SEO On-Page and Off-Site Link Building. On-site efforts refer to quality keywords & meta content to the search engine spiders. Your content needs to support your strategy. Link building can be seen as the target by 3rd party websites which supports your on-site argument.

On-Site SEO

As the name implies, it is all how the information on a website is presented, keywords implementation, content and links to clearly define your products and services to search engines, to achieve top ranking positions in the Search Results. It is necessary to keep in mind that it is an algorithm, a specific program with set limitations and parameters of evaluation. There is nothing like what we feel about it. In essence, this means that targeting wrong targets will not help your rankings for top positions. Keyword content considerations should include:

• Headlines and Sub-headings
• Keyword Research is the single most important activity before optimizing any website. Keyword research not only helps better to define the content for your website but also allows the search marketer to be on the relevant pages of your website to match the search engine's user queries.
• Canonicalization of URLs is highly important to make sure that:
  • Instances of duplicate content on the website due to multiple URL creation is removed.
  • Search engines should have one and only primary source for your content, which helps to ensure that the authority of content is not divided into multiple pages and this helps search engine to position page concentrating on the power of a single page.
• Page Titles - The piece of text placed in the title tag in the website’s metadata will appear in the title bar of a user’s browser. This is viewed as one of the most important factors in SEO. The thumb rule is every page should have a unique title, unique a keyword or unique keyword phrase to describe what page contain. Search Engines display up-to 65 to 70 characters to users in Search Results. Page title tags should be based on the services, products, or information that search engines are looking for.
• Meta Descriptions - A short description with targeted keywords and phrases that will attract users to click through to the website when it displays in the search results. This another one of the most important factors in on-site SEO. The information in the meta description can influence how search engines rank your site for the relevant information. It motivates a company to write unique, keyword-centric descriptions, to attract the user to the web page.
• Site platform and coding concerns.
• Content visibility - Just because you see it, does not mean the search engine can also see it. You will need to work hard to make it visible by putting relevant to the subject.
• Site navigation namings.
• Internal linking from every page.
• Graphics and layout considerations.
• Image alt conventions.
• XML Sitemaps
• Unique, Optimized On-Page Content
• Optimized content means the content which is written for a purpose to point the respective page. This also involves the inclusion of relevant target keywords, h tags, properly-tagged images using ALTs, etc.
• Originally content along with proper research-based tags, etc, must work together helps to improve search rank.

Off-Site SEO

Off-Site SEO is concerned about obtaining an offsite keyword which links to appropriate pages on your website. Off-Site links are highly effective that attract the search engine’s attention and are used to confirm and establish the relevance of your webpage content. According to experts in Industry Off-Site optimization is critical for Search Engine Marketing.

Off-Site linking is what is commonly referred to as “Backlinks”. These links target your website from a variety of online sources, like directory listings, social platforms, online press releases, blog posts, etc. Google transformed the search marketplace by checking a website’s interconnectedness to the rest of the web, this method is considered as a primary factor for determining the website ranking. The search engines determine the object as a reliable and trustworthy source of information in relation to your keywords by analyzing the quantity and quality of links back to your site.

Seriously: This is not something that you can attempt at home. Do not hire a newbie. To give you an idea of how specialized this discipline is, we here at Webgeek. That is, we don’t do this in-house.

Inbound Links

Quantity is simply the number of inbound links (the links that are pointing your webpage from other websites, blogs, online press releases, etc.) - in most cases the more the better.

It is a bit hard to define Quality as it is mainly a factor of relevance and importance. Links from a site that is relevant to your industry will have a greater impact on search engine rankings than one that is not from your industry, while a link from an important website (identified by Page Rank) will also maximize the impact and will get you better results.

Reputation Matters

It's enough to tell the search engines what your website is about. It’s not what you say about yourself. It’s about what others are saying about you.

Diversification Matters

Inbound links need to be properly pointed toward relevant pages. Publisher Diversification, as well as Link Profile Diversification,  is crucial. Incorrect in-bound link building can cause amazing damage to the reputation and page rank.

Natural Progression Matters

A typical mistake by a newbie is to attempt to get a bunch of inbound links over a short period of time, which is a major mistake. The link-building strategy must be built in a systematic manner over time.

IMPORTANCE OF GOOD SEO STRATEGY TO IMPLEMENT STRONG STRATEGIC KEYWORD

When you decide to build your website, it’s very important to employ good SEO strategy right from the beginning to assure the best visibility of your business in search engines. When you work with us you can trust that every best possible effort will be made to ensure your website/website content is optimized for the keywords so that you get maximum results, which gives you an advantage over your competitors in the search engine results.

This is how we work to get you on the top of the order

Just after the implementation phase, our Internet Marketing team will implement the best-performing and high-traffic keywords identified during the Competitive Intelligence Survey related to your business profile. These keywords which have the potential of attracting the quality visitors to your website will be included in the relevant pages under meta titles, meta descriptions and image alt tags for optimal targeting in the search engine. Once everything is set to go, we submit an XML sitemap to the search engines using Google Search Console for faster and more efficient indexing of the website and after this depending on your specific requirements and targets, we continue to work on your website on an ongoing basis to assure maximum visibility of your website in the search results.

Webgeek do Analysis Reports on the Existing Website 

We do analysis for your existing website, where we review the website’s content and code for search engine friendliness and provides the best recommendations for improving search engine friendliness. Our detailed documentation will help you to determine whether your website’s pages are correctly indexed in search engines or not. We determine if your website content is relevant for your important keywords and if search engines are seeing any missing pages or broken links, we help you to fix these errors.

Our Technical Analysis Help You to Improve your Website by

• Verifying that your website is using a Google Analytics (GA) tracking code and is it properly configures.
• Reviewing website architecture and we check if the website is using SEO friendly method for internal page linking.
• Checking the keyword-rich page URLs.
• Checking title tags, meta descriptions & page headings, if they are relevant to the content of the page.
• Determining if canonicalization issues exist.
• Checking for XML sitemap and robots.txt files, if they are written properly or not.
• Searching for broken links & other 404 errors
• Verifying NAP (Name, Address, Phone Number) placement on the website

Webgeek’s Intelligence Report

As part of our SEO services here we perform a check on your website’s current reputation. The purpose of this analysis is to gain a better understanding of the traffic on your website and to analyze what keywords should be implemented to get the maximum traffic on your website. We analyze the on-going competition in your industry online website’s and choose the best title tags, meta descriptions, image alt tags, page headings, and content.

We utilizing authentic, advanced tools and reports to get the best for you

Our SEO specialists utilize authentic tools, such as Google Search Console, to discover opportunities for the improvement of keyword strength and also review off-site factors, such as backlinks, which affect the organic authority of the website.

We use Google Analytics from where exactly the traffic is coming to the website from which source exactly and track of events, and conversions could lead to better decisions. We also analyze your website’s existing or planned URLs, title tags, meta descriptions, and headings and define a strategy to increase search engine indexation.

Before taking any actions on your website, we provide you with an analysis report where we’ll give you an idea on the visibility of your website in the search engines as compared to your online competitors’ websites. Our report will reveal the available opportunities for improvement in search engine rankings for your website. A month after implementation, we monitor the ranking of your website, for up to 50 keywords relevant to the subject, to determine the visibility of your website after a month is in search engines result page is gained or lost.

Webgeek’s Intelligence Report will include

• Current organic rankings in Google for 40-50 keyword phrases
• Our recommendations that how we can make improvements in your website’s positioning in the search engines
• Off-site website linking, like the number of backlinks and the diversity of anchor text found for your website and your competitors’ websites
• A content inventory and site mapping spreadsheet that contains our recommended page names, page headings, meta descriptions, and title tags.
• Offsite NAP strategy (check for accuracy of Name, Address and Phone number across the 3 major aggregators and Internet Yellow Page-style websites and suggest the best plan)